TON’S STORY

Mr Ton and his wife live in the Luc Nam district in Vietnam.  He is the tax officer of his local community and they have a thriving farm that provides for them. But his life hasn’t always looked like this.

With training and microloans provided in his community, through a partnership with YWAM Mercy Vietnam, Ton was able to build a better life for himself and his family.

PROJECT SUMMARY:

Project Goal: The goal of this project was to create a brand for YWAM Mercy Vietnam that articulates what they do and why they do it in a way that connects with their audience. Since they do so many different things in community development, explaining it in a simple concise way was a challenge. We accomplished this by showing what they do through the personal stories of the people benefiting from their programs.

Project Scope: Ton’s Story was part of a larger project for YWAM Mercy Vietnam.

The full project included:

  • visual and message brand
  • website design
  • 4 video stories and 8 photo stories (English and Vietnamese)
  • training for staff and marketing consultation
We had such a good experience working with Sharing Dots. Bryon and Lorilee are so talented, creative and easy to work with.  I am impressed with how they can deal with the ambiguity of an unfamiliar language and culture yet still draw out a clear, compelling and accurate story and marketing message. The deliverables for Visual Branding and Message Branding are simple and easy to use. It really makes life easy for me as I develop new marketing materials. It’s so clear what messages and visual elements to use and the end products come out looking great. What a dream to have a beautiful collection of compelling photos to draw on! We’ve had a lot of positive feedback from our donors and friends as well. They love our new professional website. The videos have been shared a lot of Facebook and the one about the Children’s Homes was instrumental in finding the remaining sponsors needed, raising funds, and inspiring volunteers. I just wish we had the Lippincott’s on our staff to create new videos all the time!  That said, even though our work together is officially completed, Bryon and Lorilee have continued to check in with us and make themselves available to help us be successful. I’ve really appreciated their responsiveness. Given the chance, I’d be eager to do more projects with Sharing Dots in the future. Christine Ojih

Communications Director, YWAM Mercy Vietnam

Scholarship Fund Recipient

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